It’s hard to believe that we’re already well into 2018, but if your business strategy has yet to adapt to the new year, then don’t worry. It’s often tough keeping up with the latest marketing trends, but in this article, we’ve rounded up some of the things you need to do this year.
- Focus more on SEO
Search engine optimisation never stops, and the more work you do to increase your digital presence, the more your future self will be thankful. Getting to grips with the intricacies of SEO can take time, so think about working with a company that offers SEO for small businesses. That way, you know that you’ll be climbing search engine results pages (SERPs) every month, without having to worry about putting in the time and effort to learn the best SEO techniques.
- Start creating video content
Video content has exploded in popularity in recent years, and 2018 is the year where it will dominate. Make sure your business is signed up to YouTube and has a presence on all of the popular social networks, and start pushing out regular video content. Hire a dedicated video marketer if you have the budget – if not, use free apps and create video from your phone.
- Create user generated content
User-generated-content is becoming more and more popular as “social proof” overtakes more traditional forms of marketing. A few decades ago, people would rely on word of mouth and brand reputation to make purchasing decisions, but today, user-generated-content can play a role in your marketing campaigns. Ask people to take selfies with your products, create video testimonials and reviews, and always be on the lookout for new ways to show off your business.
- Start building links through guest blogging
Guest blogging continues to be one of the best ways to build links and increase brand awareness, so consider upping your guest blogging strategy this year. Reach out to relevant bloggers and influencers in your niche and ask whether or not they’re accepting content – more than likely, if your content is good, they’ll be willing to publish it on their website and link to you.
- Pay for advertising
Changing Facebook algorithms now mean that it’s harder for your content to appear in user’s timelines and news feeds, so paying for advertising on social networks makes sense. We’re not saying that you should pay or boost every post that you publish, but setting aside a budget for social media advertising is essential in today’s competitive digital sphere.
Try out at least some of these techniques, and you’ll soon grow your business and attract even more customers to your business. Good luck with your campaign in 2018 – we’re sure you can do it!